In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
In accordance with World Inhabitants Assessment, South Africa has one of many highest HIV prevalence on the planet; rating 4th with 19.1% in 2020[1], coupled with the very best burden of individuals residing with HIV (PLHIV) globally, at an estimated 8,45 million. In an effort to deal with these points, and significantly change the stigma related to the illness, the USA President’s Emergency Plan for AIDS Aid (PEPFAR), the USA Company for Worldwide Improvement (USAID) and the Nationwide Division of Well being (NDoH) partnered with Venture Final Mile and FCB Joburg to launch MINA. For Males. For Well being, an initiative aimed toward encouraging males to get examined for HIV and supply communal help to start – and keep on – therapy for many who examined HIV constructive.
The marketing campaign seeks to unpack the societal stigmas that lead to males not eager to get examined after which to stick to taking Antiretroviral Remedy (ART). Past this, the marketing campaign offered a protected house for males to specific and share their experiences and fears and to deal with the assorted misconceptions about residing with HIV. Leaning on insights garnered via group coaches and interactions with males residing with HIV, a platform was created which gave males the instruments and sources they should take management of their lives and their HIV standing. This was MINA. For Males. For Well being.
The marketing campaign’s idea emanated from the concept that males may dispel fears of prioritising their well being, giving them publicity to a group of males identical to them, which stays an amazing supply of help. Within the execution stage, this was coupled with model ambassadors and social media belongings that carried the marketing campaign on social platforms, together with collateral for presence and consciousness in clinics throughout the nation in severely affected communities. The in-clinic journey was an integral a part of the marketing campaign because it was important to intercept and have interaction shoppers in real-time who could have been on the clinic for different causes, to contemplate getting examined for HIV or start/proceed with their therapy.
MINA. For Males. For Well being has demonstrated success in areas the place people had been uncovered to model messaging. Some key statistics embrace:
1. For each R17 of PEPFAR funding, R51 of earned media was generated.
2. On common, 48 000 extra males examined for HIV per quarter in MINA. For Males. For Well being exercise services than non-activity services post-launch.
3. Nationally, first quarter post-launch noticed a 7% improve in males’s linkage to care.
There was a notable improve within the variety of males who examined for HIV over the marketing campaign interval, with greater than 107 290 males having examined since marketing campaign’s inception in November 2020, with a subsequent improve in males commencing ART.[2]
“The efforts and campaigns offering a constructive narrative round HIV at the moment are displaying success throughout the board in combating the perceptions across the illness. As well as, the marketing campaign is producing a constructive framework to help males residing with HIV to specific themselves, get the mandatory care, and stay on therapy.” says Rodney Knotts, Senior Advertising and marketing Advisor at USAID.
“At the moment, we’re taking a look at methods to extend the presence of MINA. For Males. For Well being, as mass media and social advertising and marketing have lengthy been used as instruments to extend training, lower stigma, and promote behaviour change within the battle towards HIV/AIDS in South Africa,” says Jonathan Wolberg, Inventive Director at FCB Joburg.
Though South Africa has made important strides during the last decade in combating HIV-AIDS, complacency will flip again the clock on beneficial properties made via constant group engagement, screening and therapy.
MINA. For Males. For Well being continues to play a necessary function in addressing this public well being problem that also very a lot has a spot in South African society.
“MINA. For Males. For Well being is all about altering and mainstreaming conversations round HIV. With our above-the-line, digital and in clinic marketing campaign, we not solely hope to help and empower males residing with HIV, but in addition their companions, households and communities. Our aim is to affect social change and perceptions for all South Africans round this utterly treatable power situation,” says Amanda Manchia, PLM Strategic Advertising and marketing Venture Lead.
In the event you’d wish to be a part of the MINA. For Males. For Well being motion, go to www.minaformenforhealth.co.za or @MINAForMenForHealth on Fb.
[1] World Inhabitants Assessment, HIV Charges by Nation 2022. Supply hyperlink
[2] Statistics South Africa, Mid-year Inhabitants Estimate Report, 2022. Supply hyperlink
