The lawsuits began as a result of SK Broadband wished Netflix to assist cowl the expense of partially Squid Sport-induced will increase in streaming visitors in South Korea. A South Korean court docket mentioned Netflix is obligated to pay for the elevated community calls for. SK estimated the favored present had price it an additional 27.2 billion Korean gained, which translated then to about $23 million.
The businesses will begin providing bundled packages that mix Netflix with SK Broadband’s IPTV and SK Telecom’s service plans. The 2 are additionally in search of methods to “leverage AI applied sciences developed by SK Telecom and SK Broadband.”
The collaboration, says VP of Netflix APAC partnerships Tony Zameczkowski, “permits Netflix to boost leisure experiences for a broader Korean viewers.”
The partnership is a part of SK’s philosophy “the place buyer worth is prioritized,” mentioned Choi Hwanseok, VP of company technique at SK Telecom. He added, “We’ll proceed to evolve into an AI firm and work along with numerous gamers at dwelling and overseas.”
