On the again of Black Sherif’s new partnership with Italian sportswear model Ellesse, he has responded to a fan’s declare about promoting his soul for achievement.
Ellesse formally revealed this information on September 12, by means of a video announcement, disclosing that Black Sherif will function the ambassador for its upcoming Santoria 2023 Males’s assortment.
As a part of this collaboration, the rising Afrobeat sensation’s picture and music can be built-in into Ellesse’s promotional campaigns and supplies for the brand new assortment.
Ellesse, with its institution relationship again to 1959, boasts a prestigious status for its timeless athletic attire and its historical past of supporting distinguished sports activities groups and athletes all through the years.
This partnership is anticipated to supply substantial world publicity to Black Sherif’s model.
Ellesse possesses in depth distribution networks and advertising and marketing attain throughout Europe and different areas, which, by means of this collaboration, is poised to reinforce Black Sherif’s worldwide profile considerably.
Moreover, the Ghanaian famous person lately addressed a fan’s intriguing query throughout a dwell video session, the place the fan requested if he had made a pact with the satan following his current feats within the trade.
Black Sherif responded in a humorous method to the genuinely curious fan.
He jokingly replied that if the fan knew the place one may promote their soul, he might need already achieved so.
In a playful tone, he added, “You promote soul, Jon, who needs to promote your soul greater than me? Do you even know the place they promote souls?”
Black Sherif, whose actual title is Mohammed Ismail Sherif, has been making waves within the music trade.
He lately had a extremely profitable debut in New York Metropolis at Palladium Instances Sq., the place hordes of enthusiastic followers gathered to witness the reigning VGMA Artiste of the 12 months carry out his hit songs and songs from his widely-shared album.
Regardless of the joy and fan frenzy surrounding the occasion, some followers observed peculiar imagery on the stage backdrop, which raised questions. The set featured a determine with human-like attributes, together with horns and eerie purple eyes.
This led to hypothesis and curiosity amongst Ghanaians, with some suggesting that Black Sherif could have joined a secretive group or cult as a result of imagery displayed throughout his live performance.
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